Maybe you have one, maybe you know somebody that has one or maybe you’ve never heard of them before; whatever your situation, there is a new type of credit card technology amongst us and it’s something I think we should all be aware of.  It’s called the Emue card and, although a card that disappears when you spend too much money might seem like a good idea, Emue cards are not designed to bury their heads in the sand when you go overdrawn or any such cleverness.  In fact, despite the financial crushing many of us are receiving, the Emue card has little or nothing to do with helping people rebuild poor credit ratings or consolidate debt – as most “new” cards claim to do.

Instead, Emue cards are aimed at reducing credit card fraud – something that is rising during the depression.  Although the introduction of Chip and PIN technology helped reduce credit card crime in shops, the amount of card-not-present fraud (phone, internet and mail order fraud) has actually risen since the introduction of Chip and PIN; now making up over 50% of all credit card fraud, or over £324,000,000 in 2008 alone!  This is not surprising, given how easy it is to commit this kind of fraud; online and phone transactions simply required the buyer to enter the card number, expiry date, start date or issue number and the security code printed on the back of a card.  Obviously anybody in possession of any card can find this information within seconds and the card it to buy anything - irrelevant of whether they are the legal card owner or not.

The idea behind Emu cards is quite simple; they work in general just like normal credit or debit card except that they also require the user to enter a PIN code into the card - like a credit card terminal.  The Emu card, which is a battery-powered microcomputer, then creates and displays a different unique four-digit code every time it is used.  This code is then used during the transaction process, meaning that fraudsters cannot use the Emue card without knowing PIN code required to generate the code!  Trully a new age of credit card technology may have arrived!

Chip and PIN is something we have all heard of, but I wonder how many of us really know what it is, how it works and why it is meant to be better than the old method of signing for your purchases.  For your convenience, I shall outline the subject now:
Chip and PIN is the implementation of the EMV (Europay, Mastercard and Visa) standard for secure payments, designed to make transactions more secure and reduce credit card fraud.  It involves embedding tiny microchips into credit and debits cards, which are automatically authentically using a PIN security number.  By inserting the card into a credit card terminal, a customer has to insert the correct PIN number to authenticate the payment.  If a customer does not know their PIN number, the verification fails and the transaction does not go ahead; making the system secure, yet also very swift and simple.
Until it was introduced, all credit and debit card transactions required a signature for verification after the account data was read off the magnetic strip or an imprint was made of the raised text of the card.  The problem with this system was that people could easily steal cards from people and forge a signature, or steal cards from the post, write their own signature on the card and go about using it as if it was their own.  More advanced methods of card fraud involved technology that was used to clone cards by reading the magnetic data from one magnetic slip and writing it to another.  With the new system, another person may have your card but, without also knowing the correct PIN number, they cannot use it for face-to-face sales.  At the same time, these PIN numbers are entered in very public spaces, where somebody could easily observe and remember them.  All it would then take would be for the same person to steal the relevant card and cashiers have no reason to suspect them for using it.  Even so, it would seem harder for another person to get hold of both your card and secret PIN number than to steal your card and forge your signature.
Despite the growing popularity of the Chip and PIN system – over 1.1 million machines in the UK are Chip and PIN compatible – many small businesses are reluctant to upgrade, due to the cost of purchasing a new credit card terminal, or point of sale system.  Nevertheless, all major banks now issue cards featuring both magnetic strips and chips.  Cashiers can still instigation PIN Bypasses, allowing customers to sign for their purchases if they forget their PIN number, however this is strongly discouraged and card issuers and banks can choose to decline transactions that are made in this way.

Credit cards have taken a lot of indirect flak in recently months, mainly due to the turmoil in the world of finance that is blamed largely on irresponsible spending and lending, helped – in part – by our use of credit cards.

However, it should not be forgotten that it was not the use of credit cards that got us into trouble, but the irresponsible use; like so many things in the world, credit cards are great when used sensibly and with some foresight. In this post I will outline some advantages to using credit cards within merchant services, with regards to the protection they offer the comsumer.

When you make a purchase on a credit card you are essentially letting the credit card provider pay for the purchase and agreeing to pay them back within a a grace period. This method of delaying payment acts as a protective buffer against fraud, dodgy dealings and good old fashioned incompetence. Because it is the credit card provider that has made the payment, you have invested nothing until you make the repayment - giving you time to ensure that the product arrives if it is being sent, that you have not been charged twice or been otherwise messed around. If it turns out that something has gone wrong, you are actually under no obligation to pay the credit card fee until the issue has been resolved. In fact, you have the right to refuse to pay and leave it up to the credit card provider to claim their money back and, let’s be honest, merchants are more likely to bend over backwards for Visa than they are to appease you!

To give you a personal example; my band and I spent two months in California this summer and purchased our plane tickets online with debit card. Just before we were due to return home we got the news that Fly Zoom had gone bankrupt and taken our tickets with it! Had we paid on credit card, we would have been entitled to a refund; as it was we were forced to accept the loss of hundreds of pounds-worth of tickets and buy new tickets home from Virgin! In cases like this, there is no substitute for the protection offered by credit cards!

It’s not just when the merchant goes wrong that you are protected with a credit card either; in the cases of loss, for example, purchases made on a credit card can be replaced, repaired or even fully refunded, usually within 90 days of purchase. Naturally this does not cover the simple misplacing of an item, but loss through fire, floods, theft and so on – the specifics are variable. Nevertheless, free insurance for a few months is definitely not to be sniffed at! What’s more, you can actually register your purchases with the warranty management service and get an extra year of warranty protection on your purchases as well!

The key to getting the most out of the protection offered by your credit card provider is knowing the services on offer as well as your own rights. The delayed payment offers a means by which you can argue your case without having your money taken from you.

In the next post I shall cover other advatanges of using credit cards - namely the massive convenience!