Maybe you have one, maybe you know somebody that has one or maybe you’ve never heard of them before; whatever your situation, there is a new type of credit card technology amongst us and it’s something I think we should all be aware of.  It’s called the Emue card and, although a card that disappears when you spend too much money might seem like a good idea, Emue cards are not designed to bury their heads in the sand when you go overdrawn or any such cleverness.  In fact, despite the financial crushing many of us are receiving, the Emue card has little or nothing to do with helping people rebuild poor credit ratings or consolidate debt – as most “new” cards claim to do.

Instead, Emue cards are aimed at reducing credit card fraud – something that is rising during the depression.  Although the introduction of Chip and PIN technology helped reduce credit card crime in shops, the amount of card-not-present fraud (phone, internet and mail order fraud) has actually risen since the introduction of Chip and PIN; now making up over 50% of all credit card fraud, or over £324,000,000 in 2008 alone!  This is not surprising, given how easy it is to commit this kind of fraud; online and phone transactions simply required the buyer to enter the card number, expiry date, start date or issue number and the security code printed on the back of a card.  Obviously anybody in possession of any card can find this information within seconds and the card it to buy anything - irrelevant of whether they are the legal card owner or not.

The idea behind Emu cards is quite simple; they work in general just like normal credit or debit card except that they also require the user to enter a PIN code into the card - like a credit card terminal.  The Emu card, which is a battery-powered microcomputer, then creates and displays a different unique four-digit code every time it is used.  This code is then used during the transaction process, meaning that fraudsters cannot use the Emue card without knowing PIN code required to generate the code!  Trully a new age of credit card technology may have arrived!

Chip and PIN is something we have all heard of, but I wonder how many of us really know what it is, how it works and why it is meant to be better than the old method of signing for your purchases.  For your convenience, I shall outline the subject now:
Chip and PIN is the implementation of the EMV (Europay, Mastercard and Visa) standard for secure payments, designed to make transactions more secure and reduce credit card fraud.  It involves embedding tiny microchips into credit and debits cards, which are automatically authentically using a PIN security number.  By inserting the card into a credit card terminal, a customer has to insert the correct PIN number to authenticate the payment.  If a customer does not know their PIN number, the verification fails and the transaction does not go ahead; making the system secure, yet also very swift and simple.
Until it was introduced, all credit and debit card transactions required a signature for verification after the account data was read off the magnetic strip or an imprint was made of the raised text of the card.  The problem with this system was that people could easily steal cards from people and forge a signature, or steal cards from the post, write their own signature on the card and go about using it as if it was their own.  More advanced methods of card fraud involved technology that was used to clone cards by reading the magnetic data from one magnetic slip and writing it to another.  With the new system, another person may have your card but, without also knowing the correct PIN number, they cannot use it for face-to-face sales.  At the same time, these PIN numbers are entered in very public spaces, where somebody could easily observe and remember them.  All it would then take would be for the same person to steal the relevant card and cashiers have no reason to suspect them for using it.  Even so, it would seem harder for another person to get hold of both your card and secret PIN number than to steal your card and forge your signature.
Despite the growing popularity of the Chip and PIN system – over 1.1 million machines in the UK are Chip and PIN compatible – many small businesses are reluctant to upgrade, due to the cost of purchasing a new credit card terminal, or point of sale system.  Nevertheless, all major banks now issue cards featuring both magnetic strips and chips.  Cashiers can still instigation PIN Bypasses, allowing customers to sign for their purchases if they forget their PIN number, however this is strongly discouraged and card issuers and banks can choose to decline transactions that are made in this way.

Despite the recently released fraud statistics showing that card fraud has increased, as a percentage of the overall turnover of card transactions card fraud has decreased. This is due to more card transactions being made today than were made a few years ago, showing that card payments are becoming evermore popular and that confidence in using cards for transactions is increasing. This highlights the success that chip and PIN has had on increasing security since its introduction and this has resulted in the general public’s increased confidence in merchant services and making payments on plastic.

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Figures released by APACS shows that losses due to fraud came to £609.9 million for last year alone. The results have shown that the main area where fraud is most rife is on transactions that are not protected by chip and pin. This covers transactions made on the Internet as well as transactions made via the phone and mail order. Due to fraud being more prevalent where there is no chip and pin protection, fraud abroad is a real problem. Criminals are using stolen UK card details in countries, which are yet to upgrade to chip and pin. Below is a summary of the fraud figures announced by APACS:

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